Roar® Statistics and Demographics

Roar on the Shore® Bike Week

Statistics and Demographics

MOTORCYCLE OWNER STATISTICS

No More Riding on the Back Seat! A full 19% of motorcycle owners now are female.

Men Love Their Toys! The median age of the typical motorcycle owner is 47. Women Love Men Who Love their Toys! Married riders comprise 61% of motorcycle owners.

They Don’t Come Cheap! About 24% of motorcycle owner households earned between $50,000 and $74,999 in 2014, and as much as 65% earned $50,000 or more. The median household income was $62,200.

They are Smart! 72% of motorcycle owners have received at least some college or post-graduate education and almost as many (71%) were employed. Some 15% were retired.

They Love to Hit the Highway! Of all the new motorcycles sold in the U.S. in 2015, 74% were on-highway bikes

The Up-and-Comers are Comin’! There are currently four new core demographics being targeted for motorcycle ownership growth: women, the 18-34 age demographic, African-Americans, and Hispanics.

2018 SOCIAL MEDIA AND WEBSITE STATISTICS

Facebook Followers: 28,500
Instagram Followers: 1,390
Roar on the Shore® App: 7/1 – 7/31, 2018: Downloads: 641. Sessions: 3,865. Active users: 957. Page views: 18,413. Total downloads (all time): 2,868. Total active users: 2,901
Flickr: Total photos: 1,716. Total views as of 8/30: 7,443
Roar on the Shore Website – roarontheshore.com (July 2018): Page
Views: 84,743. Unique Visits: 34,555. First Time Visits: 23,390. Returning Visits: 11,165.

RADIO COVERAGE

● Recorded Promos: 1,690

● Live Promos: 550

● Wednesday Updates: 20

● Days of Web Exposure: 210

● Total Event Appearances: 11

● Total Days Live at Event: 4

ABOUT ERIE, PENNSYLVANIA

Erie is central to Canada (1.5 hours), Buffalo, NY (1.5 hours), Cleveland, Ohio (1.5 hours) and Pittsburgh, Pa. (2 hours). Erie is the Commonwealth’s only Great Lakes port city. Swimming, boating and fishing are abundant at Presque Isle State Park that offers 7 miles of beaches. Erie offers cultural and historical attractions, AA baseball, OHL hockey, NBA D-League Basketball, cross-country and downhill skiing, golf, theater, shopping, wineries, amusement parks, a casino and more. Lake Erie is the world’s 13th-largest natural lake and home port of the U.S. Brig Niagara, the flagship of Commodore Perry.